Start small

As most of you know, I’m a big advocate of dreaming big. I believe you should aim high and challenge yourself. The motto of a friend of mine is “Shoot for the moon, even if you miss it you will land among the stars”. I think there is a good point in that.

Having that said, I also learned that all big things start small. Facebook, Twitter, Google, they all started small and grew through time. Many of the big companies started in a garage.

At Media Injection every Friday we have so called Hackatons, in which we collect creative ideas and just build it. The first time we decided to create a game. We started talking about it and within less than an hour at had grown out to a huge idea with many rules and specific details. We then started programming, but couldn’t finish it that day. It was too big for a Friday afternoon.

At the moment we’re working on a different project and we decided to do it different this time: we thought about what the minimum viable product was and started building that. If you start like this, it’s much more likely you’ll finish a product and actually get it online.

When you’re brainstorming and thinking about your great ideas, dream big! Go for the sky, visualise the potential success and all the cool things you could do. Then, take one step back and think about the minimum requirements your product would have to meet to be able to exist. If you do it this way, you’ll have a first success sooner and can further develop on top of that. This will keep you encouraged and more likely to succeed.

It’s like this image, first build a flat cake and then start decorating it.

Categorised in: Entrepreneurship

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